Nichol Bradford, CEO of Willow, published an insightful article today on SingularityHub advocating for “inner wellbeing” and the ability of a new generation of sensors and data analysis to bring harder science to the formerly touchy-feely world of studying emotion.

“Too often, the tools for developing mental and emotional wellbeing are mistakenly thought to be solely subjective, shrouded in mystery or religion, or dependent only on luck or human willpower,” she writes.  “This blind spot is dangerous. The lag between our inner well-being and outer abilities results in tremendous social and individual stress. Worldwide you can see people who are overwhelmed by the change.”

Indeed.